MATRIX Construction Products

BIG-FOOT is real. It is in fact a high-performance polymer slurry used in the construction drilling industry created by MATRIX Construction Products.

MATRIX prides themselves on being "different" from the rest of the providers of construction drilling Products. They are highly organized, provide expert service and support to their customers. All that while offering a superior product at a competitive price.

MATRIX came to Masik Graphic Design with the name MATRIX, the product names and a strong desire to convey that sense of "difference" immediately. And they also did not want their identity to look anything like the movie The Matrix.

First up was the logo and stationary design. A clean, strong font was used with the "T" called out to represent a "drill" and the "X" marks the spot over a swirl of slurry in a borehole. The strong color pallet includes a range of grays to mimic the grayish colors of the slurry with a punch of bright orange that is very familiar to the construction industry. A spattered edge is carried through all materials to add energy and imply the spray of the slurry product inside a foundation drill shaft.

The business cards were printed on an extra thick stock, full color front and back with a spot UV and orange painted edge. They are substantial and make quite a statement.

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Stationary   Letterhead, envelope, extra thick business cards with orange painted edge and logo imprint pen.

Stationary

Letterhead, envelope, extra thick business cards with orange painted edge and logo imprint pen.


Product Logos


Product Packaging


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Web   Company  website  with store, illustrations and photography

Web

Company website with store, illustrations and photography


Advertising   "Seen Big-Foot?" was used to introduce MATRIX to the construction industry. The flood coats of bright orange were used to make the ad pop out from the other advertisers in the publications. The message is intended to arouse curiosity and drive audience to the website.  

Advertising

"Seen Big-Foot?" was used to introduce MATRIX to the construction industry. The flood coats of bright orange were used to make the ad pop out from the other advertisers in the publications. The message is intended to arouse curiosity and drive audience to the website.  


General company  brochure

General company brochure

10' Tradeshow Booth with back lit bubble panel and freestanding lit 2 sided display. 

10' Tradeshow Booth with back lit bubble panel and freestanding lit 2 sided display.