MATRIX Construction Products
BIG-FOOT is real. It is in fact a high-performance polymer slurry used in the construction drilling industry created by MATRIX Construction Products.
MATRIX prides themselves on being "different" from the rest of the providers of construction drilling Products. They are highly organized, provide expert service and support to their customers. All that while offering a superior product at a competitive price.
MATRIX came to Masik Graphic Design with the name MATRIX, the product names and a strong desire to convey that sense of "difference" immediately. And they also did not want their identity to look anything like the movie The Matrix.
First up was the logo and stationary design. A clean, strong font was used with the "T" called out to represent a "drill" and the "X" marks the spot over a swirl of slurry in a borehole. The strong color pallet includes a range of grays to mimic the grayish colors of the slurry with a punch of bright orange that is very familiar to the construction industry. A spattered edge is carried through all materials to add energy and imply the spray of the slurry product inside a foundation drill shaft.
The business cards were printed on an extra thick stock, full color front and back with a spot UV and orange painted edge. They are substantial and make quite a statement.