Elizabeth Smith is passionate about designing hand-knitting patterns and creating simple, modern designs that are easy to follow and fun to knit. The Elizabeth Smith logo is clean, modern and simple to reflect that. A simple "bracket" is sketched around a clean san serif font - easy, no fuss. As a bracket is drawn on a pattern to repeat a series of stitches, here it implies customers should repeat use of Elizabeth Smith patterns. The grid to the left of the bracket is indicative of the knitting marks of a traditional knitting pattern used to create a modern interpretation of an "E". This "E" could also be utilized if patterns are created by difficulty level such as 1, 2 & 3 beginner to advanced. You could simply add the 1, 2 or 3 to the right of the respective row of the "E".  

Business Card

Your business card is often your first and last impression left in any client meeting. This business card highlights the beautiful patterns and photography from the website which perfectly illustrates the vibe of the Elizabeth Smith brand. The rust color was chosen for how well it contrasts with the subdued background palette of neutrals and earth tones. Pattern "row numbers" are along the right side of the card front to compliment the "E" logo and add a bit of whimsy. 



Simple, modern design carried through


Standard Envelope - Front & Back

Flap of envelope all over photo of detail of knit with transparent grid logo graphic.